We all like free things, but everything has its price. A free website might sound like a good idea especially when you're starting your business and have a tight budget but you better think twice.
Check out the blog below.
Date: 13th Mar 2017
Author: Barend Jungerius
About: Barend is the CEO & founder of Zitecraft
Despite the fact that a website is the "digital display" for mortar & brick businesses I see websites on a daily basis that are not up-to-date or not optimized for search engines and I think I know why.
Optimizing a website is no rocket science. Well, it is for a website like Amazon.com which has more than 130.000.000 (!) pages. But for small local businesses it is relatively simple. So how come a lot of businesses launch websites that are not optimized? It's probably because they asked a "tech savvy" friend / relative / co-worker to make the site for free and this helper does not have all the required skills to make a website. Setting up a website and filling it with content is just one phase of the process.
Since last year more websites are visited on mobile devices than on desktop and most sites that go live today are optimized for mobile but still improvements can be spotted on many sites. Here are some examples:
We all know those stars on Google that make a site stand out in a list with search results. But how do they get there? It's done via so called "Structured Data" in the HTML code.
With this technique you can for example also make events stand out:
Ok, but why are a lot of websites outdated then? Probably because the business owner doesn't have the time/knowledge to do it and it feels awkward to keep on asking the friend that made the site to do it for free. I hear you thinking: “Why does it matter that a site of for example a bar has old content? Just put some nice pictures on it, opening hours and a couple of lines of text and you're done right?” Well, websites with frequent updates rank higher on Google.
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